June 7, 1968, is the first day of the AutoFlick story. Izzy and his father see two kids in a 1965 Triumph Spitfire throw cigarette butts into the road. They follow them to a gas station.

While there, a woman driving a 1963 Chevy Malibu comes into the gas station and drops her cigarette on the pavement, crushing it with the toe of her shoe.

“At the time we were riding to our work that June morning, I had no idea that a social science experiment was about to happen to me.”